caustic Yeah probably, especially for the people who listen to the music for the sake of listening to good music, and don't really consider themselves in the "Vocaloid fandom or anything.
But it seems strange to me that, on the opposite end, tweenage girls who are making their own "fanloids" and screaming about Kaito and Len haven't heard of it either. Not that I've interacted with many, but generally they fall into the same camp. I remember one person saying they actually wanted to make their own vocaloid but didn't know how. Ifyouratthe point of wanting to make your own, surely you're in deep enough to at least have heard about it?
That is definitely a big ol reason when it comes to becoming popular in a music sense. Even Vocaloid hasn't achieved that aside form being in a just dance game and a phone commercial I saw. But really, this is where UTAU has a huge advantage! Sure, with a reasonably sized set of clearly defined anime characters, Vocaloid thrives on the internet. But UTAU, regardless of its relatively easy usage, confuses outsiders with its thousands of banks and heavily debated characters such as Ruko Yokune and Namine Ritsu. It's the gotthat whole"you gotta be in the fandom to understand it" sort of vibe, if that makes sense. Like saying it's a "free alternative to Vocaloid that you can make your own" both oversimplifies and yet also still manages to confuse people. Vocaloid is safe and easily understood by the public eye, is what i'm saying.
Now, back to what I said about UTAU having a DISTINCT advantage in the music industry? Well, think about electronic music. It's huge these days. But still, people love real voices. In Japan yeah Vocaloid is big, but jpop stars will always be bigger. I think it's just human nature, to be honest. But remember that, UTAU doesn't have to be voices, it doesn't even have to be human.
What i'm getting at, is that UTAU is an incredibly dynamic synthesizer and sampler, with literally infinite possibilities in the realm of electronic music. THrow some instrument samples in there and play with them, add a g-flag to a tuba to make it sounds more interesting, record some guitar riffs and draw them out over long notes, use the growl resampler on a piano, or hell, it even works as a drum-machine if you use the option that doesn't pitch synthesis them and plays them in their original state.
It's an electronic artist's dream synth, especially for the experimental and indie type.